Newsletters are hard. I wasn’t enthusiastic about writing them for a long time. I only wanted to write killer thrillers and apocalyptic epics. When I finally got my Facebook fan page going, I changed my mind. Touching base with readers personally on Facebook turned out to be a fun thing I enjoy.
(NOTE: If you want to join the Fans of Robert Chazz Chute, this is that link.)
Now that I’m over that mental block, putting together a newsletter is more fun, too. I don’t want to bother people with newsletters too often, though. The Facebook group is really for those readers who are curious about what goes on behind the curtain. People check in and find out what’s up on daily: progress with the writing, excerpts, sneak peeks, notice about advance sales, free books, fun
The newsletters are about providing value to more casual readers. That’s peachy with me, too.
In my latest newsletter, I let subscribers know that I am making ten of my ebooks free for everyone on Friday, December 21. These are gifts with no strings attached. I hope everyone downloads them all. I also announced a Facebook Live Event. I’m popping on tonight and popping off starting at 8 PM EST. I hope subscribers see that as big value.
Though the newsletters are easier, they still aren’t easy. How often should I send them out? To use the industry jargon, “How much is too little to keep the list “warm”? How much contact is so little that when you do hear from me I’m a stranger? Hardest of all, how can I get more people on my crazy train (besides writing more books?)
I hope subscribers understand the balance I aim to hit. I won’t bother them often but I will be more regular about checking in than I have been in the past. I always try to have something for you that isn’t just a waste of time or a hand in your pocket.
That’s my deal on newsletters and the Facebook group, FYI.
I hope to see you on Facebook tonight! I’m taking questions and you can always contact me at expartepress@gmail.com.
