Authors & Publishers: How to Make a Media Kit Part 2

For more writing & publishing advice, you could go nuts and buy Crack the Indie Author Code. Just sayin’.

Part One of this article and points 1 -7 appear at ChazzWrites.com. For a sample media kit, please take a moment to sign up for my newsletter in the link to the right or send your email address to expartepress at gmail dot com and I’ll email the pdfs to you anyway. However, if you mention your website in the newsletter sign-up form, I’ll give your page a plug in the All That Chazz Podcast. I’m easy that way.

Now, on to more fun yet crucial points about creating a killer media kit: 

8. Some people think email is easier to delete so they send boxes to media outlets. Stick with email. You’ll never hear from a bunch of the journalists you approach. Printing out a fancy press kit and trying something UPS-delivered with a red ribbon on it is not worth the expense. Better to hit them up for editorial coverage several times through the year and do it cheaply instead of betting it all on one killer package that has to hit now to pay off. Save some of your chips for the next roll. Seriously, please save your money. A document that arrives in the mail is just as easy to dump in the garbage can beside the desk. If the package is perfumed in any way, you just went from quirky and interesting to creepy stalker.

9. Unless you’ve cured cancer and have been keeping it a secret from the world’s medical community until now, don’t pay for a huge media release from a press release propagator. I tried it and, besides jumping through their annoying hoops, it had all the amusing charm of throwing money out the window of a moving car. It was expensive, had no measurable impact and their sales team kept calling until I got mean.

10. Keep the press release short and to the point. More than one page is a strain and a mistake. If you’ve got too much to share it will get lost so use it in your catalogue page. Bullet points are awesome if you can fit your content to your pitch. A solid FAQ page with lots of white space is an alluring alternative. Don’t send a video on CD. There’s a good chance the production values will be too low and they’ll also be afraid that if they watch it, they’ll die in seven days. (Give them a Youtube link instead if you feel your video is that strong.)

11. Provide some detail in your author bio that establishes you as an expert: Awards won, relevant job experience, books written or other media in which you’ve appeared. Keep it short (or go longer if it tells a story. Rags to riches is good. Plucky, spunky and coming up will probably have to do.) You have an advantage over all the other press releases your target will receive today: Every reporter wants to publish  a book, too, so they want to meet you and find out how you cheated, lied and took enough drugs to get this stupidly quixotic. 

12. Think visually and use images: Luckily, this is where your killer book covers come in. To make sure the attachments got opened so they could see and appreciate all my awesome covers, I used this ad designed by Kit Foster of KitFosterDesign.com at the bottom of my cover letter: 

13. Provide your name, contact numbers, email address and websites. It’s a really good idea to remember this point so they can contact you for the interview unless you are wicked clairvoyant. 

14. When they interview you, be positive and chipper and helpful. It’s not in the bag until it’s in print or on air, so pretend you’re an extrovert. Later you can go back to being miserable in private. I am.

15. Hit multiple news outlets over time. It’s unlikely one media event will sell a lot of books. You could get a bit of a bump depending on the venue, but awareness takes time. Sales usually require repeated encounters as you permeate the world’s consciousness. Don’t bet everything on one roll of the dice and keep your expectations low to very conservative. Success always pleasantly surprises me.

16. Someone will be unhappy about your apparent success, however deceptive appearances may be. Ignore them. Several someones may contact you to write their book idea (as happened to me after a much-publicized contest win.) Run away screaming at full speed with your hands over your head. Change phone numbers, and country of residence if they persist.

17. Remember that you don’t do this for the fame and riches. It’s all about the writing and the orgies with the Roman toga theme. Get back to the keyboard and TO-GA! TO-GA! TO-GA!

~ Robert Chazz Chute is the author of a bunch of cool, helpful and suspenseful books that you can buy here. How suspiciously convenient.

Freebies, Giveaways & Mission Possible

Shower yourself in free ebooks & hear two chapters of Bigger Than Jesus! My hardboiled crime novel of twisty suspense is free to you from Nov. 5 to Nov. 9. That’s Book One in The Hit Man Series, but wait, there’s more!  

Sign up for the newsletter at AllThatChazz.com and answer a question from Higher Than Jesus (Book 2 is only $3.99 as an ebook)  and you’ll get another free ebook.

There are similar offers in the back of my writing guides, too: Crack the Indie Author Code and Write Your Book: Aspire to Inspire. Sign up for the newsletter and answer a qualifying question correctly and you could get free coupons to read the ebook of Self-help for Stoners and/or Sex, Death & Mind Control.

Anyone who signs up for the newsletter gets a plug on the podcast. Jordanna East of Journey of Jordanna East and she got a plug this week. 

Podcast sponsor: Kit Foster of KitFosterDesign.com

Intro clips: Mitt Romney, Charlie Chaplain from The Great Dictator, Barack Obama

Author reading on this podcast: “Mission Possible” and “What Will Stop Him”

From publishing’s rabbit’s warren

Sorry there was no podcast last week. I’ve found that publishing three ebooks and three print books at one time is somewhat time-consuming. (Who knew?!) This weekend I pulled my first all-nighter since studying anatomy and neurophysiology years ago. I can still go all night (ladies!) but the next day I wander in a fog looking for my teddy bear and a good place to walk in a circle three times and collapse, cocker spaniel-like.

I will (little doubt) publish a podcast later this week as long as I don’t have any flack from Amazon about the uploads. I shouldn’t have any problems now, but after my adventures wrestling with the publishing program Scrivener this week, I’m now a more cynical person. Stuff that should work? I don’t trust it anymore. Stuff that should work after so many attempts, yet still doesn’t? After a series of relentless failures in getting files to publish properly, you begin to expect the worst.

I’ll have news about Higher Than Jesus, Crack the Indie Author Code and Write Your Book: Aspire to Inspire. Soon. I hope.

So much to do, so many mimes to kill.

 

 

You know what’s weird? Getting a marketing email from Amazon about your own book.

Click to grab The Dangerous Kind & Other Stories for some dark suspense in Poeticule Bay, Maine (precursors to the coming mystery series starring Legs Gabrielle.

Links-a-plenty: Kale shakes & getting healthier

 

Author Denise DeSio asked about kale shakes. (My buddy and graphic artist, Kit Foster, thinks I’m insane for drinking them and sent me the above graphic for a laugh.) I started a reply to Denise on ChazzWrites, but then my short answer got away from me. Here’s how I make my kale shakes for weight loss, mental acuity, health and a general feeling of awesomeness. (I’m not a doctor. I just remember what smart people say.)

First, the kale shakes: There are a lot of recipes out there, but I add at least a fistful of kale to a blender with a cup of water; add a small pear or two and a little coconut oil to a food processor or blender and set the speed to “liquefy to death”. The coconut oil adds healthy fat, is filling and sweet and increases absorption of fat-soluble vitamins. Put the kale and water in first for easier blending. If your blender sucks, get straws with an extra-large circumference intended for thick milkshakes.

My drinks vary. I add protein powder and a carrot (for colour and beta carotene) or an avocado (for texture). Some people call it juice fasting. I call my shakes “liquified salads” that allow me to eat more vegetables than I otherwise would. It’s much more convenient, filling and pleasant than doing my rabbit impression.

Some kale shakes are more aggressive in their nutritional payload and punch, and include cayenne pepper, ginger or garlic. Experiment to find the right mix of fruits and vegetables. Strawberries are sweet but don’t have too many calories if you don’t go too crazy. Bananas are sweet, but they add too much sugar to be helpful (high glycemic index). The more cruciferous vegetables, the better.

Watch the fun and inspirational documentary Fat, Sick and Nearly Dead. If that appeals to you, you can join the movement and get more details at www.JointheReboot.com.

For variety, I’ll have almond milk as a coffee with a bit of baking cocoa. I start each day with coffee with ghee (or grass-fed butter) so I feel full longer and eat much less than I used to. All those healthy fats increase satiety so the number of calories consumed goes way down and, contrary to the low-fat diet mantra that’s failed us miserably, the right kinds of fats actually combat cardiovascular disease. Fat and portion control is the answer to what cardiologists refer to as the French Paradox (i.e. The French are healthier than North Americans yet consume more fat.) We aren’t what we eat. We are the lies we swallow.

For more on the joys of almond milk, veganism and the struggle to eat better, listen to my podcast discussion with Mark Young, the smartest and tallest vegan I know.  Mark’s blog is MondaysAreMeatless. 

I still eat meat, but less so. I’m more Paleo diet than vegan, though I’m eating less of everything and vegetables are the main focus. For instance, I used to eat more luggage when forced to wait in airport lounges. Small children weren’t safe.

For years people have been running away from coconut oil and avocado, but they’re full of good fats (omega 3s and 6s.) If coconut isn’t for you, consider neutral-tasting MCT oil for the healthy, medium-chain fatty acids. I avoid sugar whenever possible. I’ve begun to get away from Aspartame because, now that I’m not anaesthetizing myself to my psychic pain with simple carbs, I feel more sensitive to my reactions to foods and chemicals. I opt more for xylitol or stevia as sweeteners. (Too much xylitol and you’re in the bathroom, jetting for lift-off.)

I also feel much sharper mentally now that I’m riding the green train. White bread, white rice, simple carbs and processed foods make me sleepy (when they don’t leave me hungrier.) You know you’re getting older when a couple of slices of Wonder Bread put you in a coma. I’ve eliminated pop. I exercise more and I’m sleeping better. Though I use a treadmill desk, writers are still so damn sedentary there’s really no choice but to move more if we hope to live long enough to see our books published. We have to take care of ourselves. I’m thinking of hiring a big guy to chase me.

The diet alterations are working for me. I started out with a kale shake a day and have graduated to two or even three instead of canned and processed crap. Grocery shopping is cheaper and takes much less time now because I buy leaves at farmers’ markets. (“Ooh, kale!” I say. “That would taste good chopped into a molecular paste with garlic and a half a cup of blueberries!”

For more on Upgraded Coffee and surprising brain and body hacks, check out BulletproofExec.com.

The Ultimate Liar

Creepy and dramatic events unfold! Some mysteries from Bigger Than Jesus are opened up. We finally discover Jesus’s full name, what childhood trauma he endured, how he escaped Miami for Havana on the Hudson and with whom. 

The All That Chazz podcast is sponsored by Kit Foster of Kit Foster Design.com. Want to spruce up your website or picture, get Quote Art, or get a book cover designed? Kit’s a great guy to work with and does a fantastic job at very reasonable rates.

For more about books of suspense by Robert Chazz Chute, click the “Where can I buy your books?” tab. Five more books from Ex Parte Press, both fiction and non-fiction, will be released very soon, including the sexy thriller Higher Than Jesus, the next book in The Hit Man Series.

Thanks for listening! New episode and lots of news next week!

First sneak peek of the Higher Than Jesus cover

Books by Robert Chazz Chute. Book covers by Kit Foster of KitFosterDesign.com. I’m just putting the finishing touches on my crime novel,  Higher Than Jesus. The ebook will be out soon and the paperback will be launched soon after that. (Lots of things happening all at once at Ex Parte Press these days.)