Author: Rob

Best known for This Plague of Days, I write suspenseful killer crime thrillers and epic apocalyptic fiction. Love crime fiction? Read The Night Man next. Dig end of the world stories? Try AFTER Life. Time Travel? Binge read Wallflower. Is Armageddon between rich and poor to your taste? Read Citizen Second Class tonight!
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Throttling You: And some of this isn’t very nice

Find Part 1 of this post, Amazon Throttled, on ChazzWrites.com.

Skip to Part 3: Me, Full Throttle for another answer for finding readers.

Time to wrestle and tell the dirty truth.

What else can you do to find readers for your books and give them the best chance in the Marketplace of Awesomeness? And what sucks? Here’s my take:

1. Are blog tours really doing it for you? Are blog readers converting to book readers? They should…but I don’t think they do nearly as much as we hope. If they did, I’d have certainly sold more books by now. Blog tours can work, but it takes a lot of work to provide unique content to each blog. Do that if you’re going to tour and hit the largest blogs first. (Also, once it’s posted to one blog, don’t repost it on your blog. Bad SEO.)

2. We complain readers focus too much on Free and reap the benefits without commitment. Oddly, we’re hoping to win over the world without paying a dime. We don’t have advertising budgets. It’s time to get real and set a budget and pay for help selling your books. Yes, we all want it to happen organically without extra work or money. We all just want to write. That’s not the way to bet. Grow up, stop wishing and spend money to make money.

3. Don’t do another author interview on yet another small blog unless you’re going to make it different and/or funny. Go for funny because those interviews all sound the same and yes, I know, we all drink coffee. I win for most caffeinated. What else you got? I’d rather hear about your choice of lingerie than endure another answer to the question: “How did you start writing and where do you get your ideas?”

4. Don’t do another blog post about how “content is king.” It’s either self-evident or it doesn’t really mean anything. I need more meat than that to click the buy button on your next marketing book. 

5. Don’t ask me to read another interview with one of your characters. I might be interested in that, but only after I’ve already read your book, not before. I’d love to know what happens to the main character in Fight Club after the book hits “The End”. However, before I knew what that book was, he’s just be another guy struggling with macho bullshit issues and a sleep disorder.

6. Will you please just take my advice and get Kit Foster to help you with your book cover? Get a graphic designer to help you. Do not do this yourself. Don’t even do it yourself if you’re a graphic designer. Please! Sweet baby Jesus, I’m begging you! Help me help Kit help you! Great book covers do not suck. Bad book covers hurt you. We all judge books by their covers.

7. Revamp your website. Get a custom banner. (Kit does those, too. Look at the top of this page.) Also: White field, black type, no exceptions. Your pretty pastels and all those flowery serifs are repelling me from your site and making me squint so, perhaps unfairly, your book doesn’t get a shot.

8. Be bolder with your next book. Come up with a new angle. There are no truly original stories, but you have to find something fresh to sell us. Have you read a single description of a romance book that doesn’t sound like hundreds of other romance books? Do something different and experimental. Whatever you do: Stand up and stand out! Start thinking audiobooks, for instance. (But it’s still way too early to bother with setting up an app for your book. People aren’t using the medium that way in any numbers.)

9. Work harder with your editorial team. Expand your beta reader bunch. Make it cleaner. Don’t wait for perfection, but excellence will do nicely.

10. We write to be read. Shyness is not helping you. Do something to promote your books every day. Do not whine that this is necessary. If you aren’t going to promote, you may as well write for your desk drawer. That’s okay, if that’s what you want. (I sincerely doubt that’s what you want.) And stop tweeting book links without imagination.

Six Seconds 030111. Use video more. We are visual creatures, so use YouTube more on your website or try Vine. If they’re quick, video blogs are interesting. (WordPress allows you to do audio blogs pretty easily, too.) Reach people in new ways. Buy Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App by Robert Chazz Chute. (I told you it didn’t pay to be shy.) The Vine app is an example of a new way to reach new readers. It’s video Twitter and the time to jump in early is slipping away. Join now. 

In Part 3, Me: Full Throttle, I’ll show you how I’m reaching out to new readers in new ways. You could do this yourself or even be part of my strategy, if you’re cool enough. Are you cool enough? Click here.

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The Grinding Gears Edition

I refuse one billion dollars from Yoda! General chaos, rabid dogs and the sequester grind my gears as I do battle with Stitcher. I announce my new podcast, Cool People Podcast and give you a sneak peek (or should that be a sneak “hear”? That sounds weird. Go to CoolPeoplePodcast.com to hear the first episode with horror author and zombie-loving Armand Rosamilia.) Also on the show, a medical update of terror, special thank yous and (two, count ’em, TWO!) new chapters from the crime novel of comedy, sex and violence, Higher Than Jesus. If you’re offended by the last line of the chapter “Rope”, get your Lutheran grandma to listen to it. Lutheran Grandma’s okay with vulgar jokes, right?

Shout out to new newsletter subscriber: Karen Banes of ChangetheWorldwithWords.com.

Much love to Dave Jackson from SchoolofPodcasting.com and our sponsor, Kit Foster of KitFosterDesign.com.

Chapter 8 of Higher Than Jesus, “Rope” begins like this:

After locking the door, you find Samuel Clemont making a fish patty for himself in the kitchen. The counters and stoves are built shorter so he can reach everything. You feel taller. Then your shoulders sag when you consider that Willow sees you the way you see this Oompa Loompa kitchen. 

Clemont scrapes the burnt fish patty off the grill with a blackened spatula and dumps it on a stiff bun beside a pile of french fries on a chipped plate. “Shoulda set up shop in New Orleans. You burn your food in the Big Easy, you just call it Cajun and nobody complains. Just add hot sauce.” He bites into his sandwich and grimaces. “I grew up in Maine, so I hate fish. Ate too much of it when I was a kid. Sick of it. Still, this halibut is about to turn. Might as well eat the profits. Still better than most food I ever had as a grunt.” 

“Is the Marines where you learned to cook?”

His laugh has a cutting edge. “Hell, no!” He drops the fish sandwich back on the plate. “Though, that would explain a lot.” 

While Clemont focuses on the fries, you look around. The M4 Carbine is propped against the wall in a corner beside a table with a box of rounds. Clemont snaps his ketchup-stained fingers and waves you over to a stool by the counter.  “I talked to Paulie again. He said you’d come.”

“It sounds like you’ve got much bigger problems than Willow’s drug dealer.”

“I thought Gillie could take care of these guys. Apparently, I was misinformed, so I guess people can change. Should have seen what he did back in the day. Gillie’s still bad ass, but inflexible about what else I need done. Since you’ve already shot Willow’s supplier, I guess you’re up. You pass the test. You can help me with the Lone Wolf and his sidekick.”

“Maybe Gillie’s got the right idea — ” … Hear the rest of the chapter or grab the all the books from the links at AllThatChazz.com.

Thanks for listening! If you like the show, please leave a happy review on iTunes.

Cheers!

~ Chazz

 

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The Unknown Man Edition

In this edition of the All That Chazz podcast: Oscar fallout; scary health scares; great big kid love; Higher Than Jesus wins a cover design award; Six Seconds is released and I do a challenging (some dicks would say embarrassing) reading of chapter 7, “The Unknown Man”, from my crime novel. When I wrote the character of Chillie Gillie, I gave him a lisp. It reads well, but I had no idea how hard he would be to read aloud. You can be entertained by the story or laugh at my unintentional humour as i struggle through Chill’s dialogue.

This podcast is sponsored by Kit Foster of KitFosterDesign.com. In case you didn’t love Kit Foster’s work enough already, you should know that it was his work on Higher Than Jesus that earned Venture Galleries’ Cover Design Award for Hardboiled Mystery! Thanks again, Kit! Check out Kit’s portfolio. He does web banners, too, so everyone can benefit from his services.

The big announcement this week is that my quick guide to using Vine is launched! The book is Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App. Vine is the Apple app to make short videos. I write about how to make stories, art and humour to promote your services or products in a fun way without feeling spammy. It will be available on more platforms than Apple soon, I’m sure. Think of Vine as video Twitter and get in early to make the most of it. Vines are so much fun to make, it’s an end in itself. However, I think the app has great potential for business. Finally, a fun way to promote your work and enliven your Twitter stream with easy to make video! Six Seconds is 18,000 words, brief and funny for just $1.99. Get it here. If you love it, please review it. Thank you.

Enjoy all the awkward lisping and thanks for listening!

~ Chazz

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The Mean Streets Edition

It’s podcast #70! However, confidence shaken, join me as I go down the rabbit hole of angst and get past the ennui. Top secrets are teased; new podcasts, books and podcasts are launched; I talk about the glory of Cormac McCarthy’s No Country for Old Men; writing contests, fear and gratitude. We round out the podcast with some What’s Cool News about a new app called Vine and I read one of my favorite chapters from Higher Than Jesus, my crime novel with a funny, luckless hit man.

Insider Information

Very astute readers might notice that, except for the final two chapters, every chapter title is a movie, usually something noirish.

In case you missed it, here’s the synopsis to bring you up to speed on Higher Than Jesus:

Yes, it’s time for a reading by the author and Chapter 6 is called “Mean Streets”. So far in the story, Jesus has killed a man on Christmas Day in Chicago. The promised payment for the murderous deed doesn’t come through so he heads over to the God Eats Diner to see the client face-to-face and to get paid. Then our favorite funny hit man falls in love with the blonde glamazon Willow Clemont, the client’s daughter. Just as he’s about to ask her out, two guys with guns burst in demanding to speak to Willow’s father, Samuel Clemont, the wheelchair-bound former Marine. Jesus defends Willow, along with Chill Gillie, a very skilled bodyguard. We haven’t seen the last of the two thugs from the local gang, but in the meantime, Jesus walks Willow home and Cupid’s got them both in the cross hairs. 

In “Mean Streets”, we finally find out a little more about Jesus Diaz’s childhood after he escaped that basement of terrors and enslavement in Miami. (For more on Jesus’s origins, get Bigger Than Jesus by Robert Chazz Chute.) Today’s instalment details how Jesus and Denny De Molina survived in Havana on the Hudson…and how Jesus got a taste for killing to survive.

Our sponsor is Kit Foster of KitFosterDesign.com. Consult him for all your graphics needs. Special thanks to Dave Jackson of The School of Podcasting for his help this week. If you need a new website or a new podcast, I highly recommend you get Dave’s help.

Music for today’s podcast was “Truth of the Legend” by Kevin McLeod of Incompetech.com. Awesome royalty-free music there. Check it out.

Thanks for listening. If you like the show, please review it on iTunes, buy my books. If you care to donate, I sure won’t stop you. Thanks for listening, in any case.

Cheers!

~ Chazz

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#Podcast: Night & the City Edition

Pope Benedict retirement plans, struggling with Angst and the beginning of a romance in a reading of “Night & the City”, the fifth chapter from Higher Than Jesus, the hardboiled thriller from Robert Chazz Chute.

This podcast is sponsored by Kit Foster of KitFosterDesign.com.

Music today is Hitman by Kevin McLeod of Incompetech.com.

Thanks for listening to the podcast! If you like it, please leave a review at iTunes so more people can find my strange brand of whimsy.

Cheers, mates!

~ Chazz