I’ve learned most about writing fiction from reading fiction, especially that of William Goldman. More than likely, you know his screenplays, most famously The Princess Bride. His novels are sublime and are now largely ignored as people favor the film medium. That guy sure knew how to delight with unexpected yet inevitable surprises.
For influences, I also have to name-check Stephen King for his dialogue and character work and Blake Crouch for pacing.
But this post isn’t about brilliant writing. I want to hear from you.
This post is about what else readers want, what you want.
It is startling how much work a publisher and author can put into promoting their books and still fail to move the needle. Our focus is pulled in many directions. The attention economy is fragmented. Marketing gurus insist an author newsletter is paramount, but very few people seem to read them. I’ve got a bunch of old subscriptions to newsletters sitting in my inbox. I will never get to them. Their appeal feels dated now.
What can I give you besides a great story and hours and hours of inexpensive entertainment?
- A revered teacher once said, “You know what people want? Everything yesterday, through the mail, for free.” That’s a high bar to meet for a micro-business, but there are free promotions. To launch the book, some readers will pick up freebies (hopefully to read, love, and review). I’ll apply for a Bookbub promotion and set up various giveaways to prime the algorithms and get reviews.
- Audiobooks. That’s on my radar, and I do have a home studio. So far, I’ve only used the blanket fort for podcast interviews. However, I feel Endemic and Vengeance Is Hers need a female narrator, not my voice. It’s an expensive proposition with no guarantee of remuneration, but of course, that’s true of any enterprise. It’s a question of making the budget work while calculating the risks.
- Merch. I’ve got T-shirts and bookmarks in the works. This is not usually a major factor, but I plan to sell a lot of my books in person in 2025, so extras are a sweet idea.
- Special editions. Because I’m shipping from Canada and most of my readers are American, I haven’t seriously explored this before. However, with in-person selling, I see the value in making some of my books extra special. For select hardcovers, I plan to add ribbon bookmarks and painted book edges.
- Social proof. When seeking validation, authors always think of reviews first, and they aren’t wrong. The more reviews a book gets, the more it pushes the online stores’ algorithms. Readers read reviews to make buying decisions. Mass mailings to Booktubers and Booktok folks can be prohibitively expensive. There’s still Bookfunnel for free review copies, but unless the reviewer can hold up your book on social media, it’s less impactful.
- Awards. Some authors question their value, but it’s one more subtle way to reassure readers they are in good hands. I’ve won fifteen awards for my writing. Does that help? It doesn’t hurt to quote a third party’s enthusiasm when hyping a book. (Not all awards are created equal, but that’s a different post.)
- Engagement. One of the joys of my life comes daily as I talk with readers who have become fans and friends. I post on social media, but the core group is Fans of Robert Chazz Chute on Facebook. As I worked to recover from two hip replacements last year, I got a lot of love, sympathy, and support there. That went far beyond what I could do for them as fans of my work.
Writing a novel is difficult. Finding readers is much harder.
It’s easy to overspend on marketing that goes nowhere. You can write a great book, but too often, it gets lost in the deluge. There are a hundred variables outside of the writer’s control. Hundreds of marketing companies and PR firms promise the world. Marketing gurus say they possess the special sauce or magic secret. None of them admit that luck and timing play a huge role in what ranks.
My dad was successful in business, and he often said something I hated. “It’s not what you know, it’s who you know.” I hated it most because (a) I’m an introvert pretending to be an extrovert, and (b) I suspect he was right. For instance, it seems the hosts of Slate podcasts will interview authors as long as the guest is a sister, mentor, someone they went to school with, or mentee. Incessant logrolling is strong with the elite, and I’m not in that club.
Note the sincere face as I ask this.
I didn’t write this post to whine. I’m asking you, as a reader, what do you value? Endemic won multiple awards. This Plague of Days is a best-selling zombie apocalypse novel. Citizen Second Class is trenchant and relevant to our times. My crime fiction (The Hit Man Series and The Night Man) is both knuckly and funny. Besides offering compelling novels with surprising twists, heart, and action, what grabs your attention?
My team and I are working hard to make Vengeance Is Hers a great story. What else can I do to become one of your favorite authors?
Check out all my books using this universal Amazon link:
http://author.to/RobertChazzChute
