A while back, I reevaluated the business side of my publishing experience. For most of my backlist, Amazon was no longer delivering. There are many variables to what makes books hit or miss. I’ve gone into detail about that before, so I won’t belabor that again here.
So I made a move, quite literally.
Most of my books are no longer exclusive to Amazon. You’ll still find them on Amazon, but you’ll also find them on book sales platforms across the planet. Think library services like Overdrive, and publishing platforms such as Kobo, Tolino, Barnes & Noble, and Gardners.
I have also added Vengeance Is Hers to a newish sales platform I’d only discovered recently. Laterpress is one way authors can sell their work directly. Check out Vengeance Is Hers on Laterpress here.
Vengeance Is Hers (and many more can be found on these services.)
Screenshothttp://ow.ly/1KcI50BVp04This was not supposed to be a prediction or a prescriptioon.
Selling books for a living is hard. At Chapters Indigo, I met Yahaya, who was selling his novel, Struggles of a Dreamer. It’s a sugary mix of Chicken Soup for the Soul and The Richest Man in Babylon.
Yahaya, author of Struggles of a Dreamer
As shoppers passed by, he humbly asked, “May I tell you about my book?” That takes a lot of guts and time, and I respect the effort. Nice guy. I bought a signed copy.
Yesterday, I joined the Crime Writers of Canada. (Huzzah! It was long past time I got around to that!)
This morning, their first missive to me was a newsletter announcing, among others, the best crime novel set in Canada. Salt on Her Tongue looks great! I was immediately intrigued because I grew up in Nova Scotia, seven miles from the Bay of Fundy.
But here’s the rub: Published in June 2025, the novel has but one review on Amazon.ca. (Canucks, stand up!) Alas, no reviews on Amazon.com.
Best Crime Novel Set in Canada
Sponsored by Shaftesbury with a $500 prize
C.S. Porter, Salt on Her Tongue, Vagrant Press
Animated by the intense fog and turbulence of the Bay of Fundy, as well as the personal struggles of the varied characters who take the reader on this gripping journey, Salt on Her Tongue keeps the reader engaged through masterful pacing and startling revelations.
The jurors pointed in particular to how well the author evokes the geography, maritime life and weather that forms the setting, and how well it amplifies the conflicts and mysteries in the plot. Also, the characters, from salty locals disdainful of big-city practices to wealthy and powerful elites, are drawn with a clarity that brings them to life, making the reader see their unique perspectives. Notably, the detective’s self-awareness of her mental fragility helps the reader see inside her head, empathizing as she persists despite barriers, including that the people around her seem to be trying to hinder her investigation. Further, the scope of the plot is engaging, convincingly telescoping from local corruption to an unexpected plot twist sure to leave readers satisfied.
Looks great! But sadly, not visible enough. (Yes, I’ll be getting a copy. I’ll check my local bookstore today.)
Re: Marketing
I’ve been in this position, and it’s uncomfortable.
Vengeance Is Hers has been out a year and has stalled at five reviews in the States and seven internationally. I admit, I didn’t launch it correctly. I simply tossed it out there, sent some emails, and posted a few ads, hoping it would catch readers’ eyes and Amazon’s algorithms. Alas, that was not to be.
I love Vengeance Is Hers, but what does my love for my work matter when it comes to the book marketing side of the publishing business? People who read it tend to enjoy it a lot, but few have read it.
As I prepare for the launch of the new series, Fear-Death Experiences, I’m going at it differently. I’m looking into engaging a publicist, Booksprout, and a launch service with Reedsy. I’ll set up a pre-order as we hunt for more readers interested in getting advance review copies.
Meanwhile, Amazon has changed its review filters, probably in response to receiving false reviews, reviews written by AI, and too many AI books. If a book gets too many reviews all at once, for instance, the AI reviewer might flag the reviews for deletion. Way to go, Amazon. In your quest for more organic reviews, you’ve made it harder for authors to reach readers. The same wave floods all boats.
This is one of the reasons I’ve taken most of my catalogue wide. You’ll find most of my books are no longer exclusive to Amazon. Draft2Digital has my work on library services and book platforms everywhere now. (Kobo, Barnes & Noble, Tolino, you name it).
Whatever the struggles of writing and publishing, I persevere. It requires time, talent, persistence, business smarts, and stupid, blind optimism. It’s no great burden. It can be very frustrating, but I love the writing life.
In my neighborhood, there is a cursed place. Today, that location is a new sushi restaurant. Before that? A Burger Factory. Before that? A forgotten string of failures. A new renter arrives with fresh ideas and colossal hope. After a year or two, another restaurateur takes up the challenge and shoulders the curse. Why anyone invests all their life savings in a restaurant is a mystery to most. To anyone who does not share the dream of making unappreciated food for an oblivious public, it is madness.
I would never invest in a restaurant, but I understand the passion for the risk.
Some clods don’t think writing a book is “real work.” They devalue the effort and call it a hobby. Some even want it all for free. It’s just typing, after all, right? Hell, in weak and depressed moments, I’ve called it an expensive hobby! When a reviewer says, “I don’t understand why this book isn’t a bestseller,” all I can say is, “Me, neither, man.”
And how many people really have the time, energy, and attention span to read anymore? Is this really a job or a fairly pointless compulsion? What kind of fool wasted months or years to compose a novel?
Here, I raise my hand. I’m that kind of fool. I don’t know if my next book will be a smash hit, but I enter into every story with that same hope. It’s madness, really.
A peek into how my workday began
After only a few hours of sleep, I think I woke up around 3:30 a.m. I lay in bed with wild thoughts about Where The Night Takes Us. The manuscript needed an extra kick to get the grand seduction going. It’s a dance to draw readers in, and the steps were not quite right yet. I deleted a chapter yesterday to speed up the pacing. I added something crucial to the beginning yesterday, too. Satisfaction eluded me. What else would make the recipe sweeter?
Gave up on sleep at 4 a.m.
The nagging sense that I’d lose some sugar made me crawl out of bed and to my laptop. More words, particular and well-chosen, had to get written before I could lose the thread. I had to sew some seams and make the presentation more appetizing. Perfection is always out of reach, but at least I can make it more right.
Officially, Where The Night Takes Us will be my thirtieth novel. I’ve been here before. The energy behind the compulsion to get it published is always the same. Years ago, a novelist’s house caught fire. He braved the flames to reenter the burning building to save his manuscript. I get it, but it’s madness, isn’t it?
Anyway, I caught the words before they could slip away. If this is a curse, I must enjoy it. When the manuscript is fully baked and out of the oven, I hope you’ll enjoy my madness.
It is now 5:15 a.m., and my brain is buzzing. I may as well stay up and keep cooking. Somewhere out there, I have to believe hungry readers are waiting for my next concoction.
Everybody relax. This announcement is not about measles. I’m talking about my multiple award-winning novel Endemic, Within Each of Us, A Power and a Curse. Despite Amazon sabotaging the release of Endemic, it went on to win first place in the genre category of the North Street Book Prize.
Now, I’m doing something different.
This dystopian novel has been exclusive to Amazon since its publication. No more! I recently published it widely (hat tip to Draft2Digital for facilitating that release). After getting such a nice review from Publishers Weekly, I decided that I needed to expand my readership and also get into more libraries.
The list is interesting.
There are so many book sales platforms out there, and a bunch I’d never heard of! Aside from the familiar ones like Barnes & Noble, Overdrive, Kobo, Apple Books, Smashwords, and Baker & Taylor, Endemic is also available on Everand, Odilo, Borrow Box, Vivlio, Tolino, Cloud Library, Gardners, Palace, and Fable.
Selling entertainment sounds like it shouldn’t be hard, but book marketing is hard. Having a book on sale everywhere in some ways adds to that difficulty. On the other hand, Amazon already betrayed me with this book from the start, so I want to give it another chance with new readers.
I’ve experimented with going wide in the past and always came back to Amazon because they knew how to sell books. My faith in their system has since faded, and it’s time to expand my reach to new venues and tactics. I’ve written a lot of apocalyptic epics and killer crime thrillers. To reach new readers around the world, I’m committed to keeping Endemic widely available beyond Amazon and will publish more of my novels widely in the near future.
If you’re curious about Endemic, it’s about an introverted neurodivergent book editor turned urban survivalist gardener caught in the midst of a disaster. Hounded by marauders, bullied by her father, and haunted by her dead therapist, Ovid Fairweather has to make her way in a fallen New York City. She was a nail. She will become a hammer.
That’s Endemic by me, Robert Chazz Chute, and now it’s available on Amazon, but now, it’s also available just about everywhere else!
You can get the ebook, paperback, or hardcover. If you dig it, please leave a review. I’m new to all these platforms, so naturally I’ve got no reviews on them yet.
Years ago, I went to a one-man show put on by director Kevin Smith. Between the jokes, he talked about taking advantage of opportunities and making good things happen. One key takeaway was the Wayne Gretzky quote: “Skate to where the puck is going to be, not where it has been.”That advice proved timely. It coincided with meeting a harbinger of the future at a writing conference in 2010. The experience set me on the path to founding Ex Parte Press.
That harbinger? She was the first person I’d met who read ebooks exclusively. It was a glimpse of the imminent future. A new market had opened and was rapidly expanding. Growing pains and a gold rush lay dead ahead. I’d written a lot, and now I had a place to put it. Mostly, that meant Amazon.
That writing conference took place in Victoria, BC. The outlier was one of the conference organizers. She introduced me as “Roger” as I was about to perform a reading of a short story. I made a joke of it, beginning with, “You got my name wrong, but by the end of this story, you’ll know who I am and remember it!” Sure, I flirted with being obnoxious, but I was confident in my material. I didn’t just read that story about a fight with my dad over money. I attacked it. The reading was very well-received.
It was fun to meet other writers, pick up some tips, and even make a few allies. The thing I enjoy most about writing conferences is how energizing they are. In April, I’m headed to Toronto for a Writing Day Workshop. There will be lectures and discussions and wonky stuff about the book business. I will meet with four agents that day, and I am so excited.
I spent the last couple of mornings working on a short story for a big writing contest. Between editing the new novel and beginning work on the sequel, I have found renewed purpose in my writing. After a fallow period, I’m in a creative frenzy again. The days fly by, and I’m always surprised how late it is when I come up for air.I’m having a great time here at Ex Parte Press world headquarters, but maybe it’s time for a change.
Then
I can’t remember a time when I couldn’t read or write. I always wanted to be a writer. I thought journalism was the way in and wrote for magazines and newspapers. By the time I finished journalism school, I’d become disillusioned with the newspaper business. I wanted something more creative. I freelanced for magazines and wrote a regular column. Speech writing was rewarding, but there wasn’t enough of it. I won a bunch of writing contests, but mostly, I wrote for myself. Often creating worlds long into the night, I immersed myself in the work. More compulsion than plan, I just had to write. There was no goal other than the work itself. Always focused on composing the next shiny word bauble, I did not submit anything to publishers or agents.
Why did I hold myself back? A character flaw. I haven’t had a boss since 1991. I always eschewed team sports. Even the word “submission” connotes many agents’ and publishers’ relationship with their stables of ink-stained wretches. “Spec” is another clue to the hierarchy. Working on spec, you are a speck. In short, I have a history of being a control freak.On the other hand, I’ve worked collaboratively multiple times and enjoyed it, so maybe I’ve grown.
Ancient History
After graduating from the Banff Publishing Workshop boot camp, I moved from the East Coast to Toronto and found myself in the publishing industry. I toiled in production, editorial, sales, and marketing. My exposure to the industry played a big part in how I felt about the establishment. I sat in meetings where authors, the backbone of the business, were openly disparaged. The choices of what was bought and sold often held a distasteful element of caprice and snobbery.
I entered the arena with such romantic ideas about publishing. I left with a greater understanding of the world. This is true everywhere, no matter the industry: Some firms court and hire geniuses, but every staff has a knob (sometimes several more than few).It’s not easy finding a good match with an agent or a publisher. And yet, here I am, contemplating the possibilities in earnest.
Why so cautious, though? The simple answer is plenty of authors have horror stories about their agents and publishers.For instance, back in the early days of Twitter, some agents used the medium to show their asses. These self-proclaimed sharks made fun of pitches they deemed unworthy. Whether it was foolishness, fatigue, or hubris, some made sweeping generalizations about what books were “acceptable.” Not just to their taste, mind you! Just, in their eyes, bad and wrong. “No characters with synesthesia! No divorced dads writing about being divorced dads!”
I understand agents’ need to curate, even discourage, the incoming avalanche over the transom, but the offenders’ tone was offensive.(Full disclosure: I’m not a divorced dad, but I did write a main character on the spectrum who also experienced synesthesia. It’s my most successful series.)
Now
Someone asked me what changed my mind about jumping back in the traditional publishers’ end of the pool. The reasons are multi-factorial, but here’s a peek inside the nutshell:
Political forces have changed. That affects my chances of getting read. Many are already boycotting Amazon. As the next four years progress, I expect more readers will opt to buy from other legacy publishing platforms. I’ve done well by Amazon in the past, but the Amazon gold rush has been over for years.It’s time to seriously explore ways to expand my readership.
I haven’t enjoyed the marketing end of the business. My experiments with going wide to other e-publishing platforms have consistently failed. Amazon marketed me best. They simply proved themselves better at selling my genres. It’s time to give going wide another try, but this time, I mean really wide. Bookstores, book fairs, book clubs. I’ll show up to the opening of an envelope if it means I get a chance to interact with readers and plug my book.
Like Batman, it would be nice to have some backup, so I’m looking for a solid partner, a Robin, if you will. I want more heft behind my next marketing push.Before someone chimes in, I know! I know! Most publishers offer very little marketing support. For sound financial and logistical reasons, even if you get hyped, it doesn’t last long. Most marketing still depends on the author. I have no illusions about that, but I’m also willing to do more on the marketing side than I have in the past.
The high commercial potential of my latest novel makes a big difference here. I find myself with an up-scale thriller that isn’t bogged down with the drawbacks of my usual genre choices. With an intellectual property that is easier to sell to a broader audience, it’s a good time to jump.
My wife had a health scare recently. We’re dealing with that, and it’s going well, but going hybrid makes more sense from a time management perspective. Despite my independent leanings, I’ve never really been a one-man band. I have great resources among my friends: my editor, Gari Strawn, my prime beta reader, Russ, my graphics people, and many supportive readers. The term self-publishing is a misnomer. I’ve never published alone. However, partnering with the right agent and publishing firm would spread some of the responsibilities around.
Perhaps most important of all my considerations, going hybrid now makes more sense because I have recently developed a shortlist of likely agents. My strategy is not to blanket the planet with pitches. I’m aiming at particular targets. If it doesn’t work out with literary agents whom I consider the A-Team, I’ll go it on my own as I have since 2010.
I’ve written a bunch of good to great to excellent novels. Don’t believe it? Just ask me. The writing quality is there. The visibility is not. I’ve long felt my literary stock is undervalued. By opening myself to options and trying something different, my work might finally get noticed.
That’s my why of becoming a hybrid author. Now, to work on the how.
TikTok has asked the Supreme Court to block Biden’s law that would drive the app from the American market. The deal was that if the app’s parent company, ByteDance, doesn’t sell it before Jan. 19, TikTok is gone. (The actual deletion could be delayed until April.)
At least seven million Americans depend on TikTok for income. Will Trump save it? There’s a rich lobbyist working on him, but who knows? The American government cites national security concerns to justify the abolition. In Canada, no government phone is allowed to run the app, but Canadian citizens can still use it.
If the app is deleted from the app store in the United States, its value will certainly plummet for me. Most of my readers are from the United States. If I can’t use TikTok to reach them, I won’t be looking at it much. BookTok has been a great marketing phenomenon for book publishing (at least for some books). Bookstores across the land have Booktok displays that move books. Several times, I’ve become aware of books I would have missed without TikTok influencers informing me of their existence.
The US government refuses to explain the deeper details of why TikTok is a security threat.What bothers me is that all social media platforms collect information from their users.While the CEO of TikTok was advocating for the app in a hearing with a racist senator, Meta was gleefully lobbying for its demise.That’s shifty. If your nonsense alarm is going off, you’re not wrong.
The threat to the platform has led many creators to lose interest in using TikTok. Others are running with it as long as they can, at least to point their followers to their new social media of choice.
What might replace TikTok?
Threads’ user interface is still hard to chew and swallow. Bluesky is increasing in popularity as X spirals. Many users are turning their energies to YouTube. That’s where most creators will gofor the platform’s monetization advantages.
More people are talking about Lemon8, but I’m not convinced yet. There is another app lurking on the horizon, but it won’t even be released until February 2025. I will reserve judgment until we can learn more. None of these platforms has TikTok’s powerful algorithm. I’m hoping TikTok survives somehow, but there is no reason or justice in the world, so…hmph.At least for now, it seems like we’re stuck, doesn’t it?
