Throttling You: And some of this isn’t very nice

Find Part 1 of this post, Amazon Throttled, on ChazzWrites.com.

Skip to Part 3: Me, Full Throttle for another answer for finding readers.

Time to wrestle and tell the dirty truth.

What else can you do to find readers for your books and give them the best chance in the Marketplace of Awesomeness? And what sucks? Here’s my take:

1. Are blog tours really doing it for you? Are blog readers converting to book readers? They should…but I don’t think they do nearly as much as we hope. If they did, I’d have certainly sold more books by now. Blog tours can work, but it takes a lot of work to provide unique content to each blog. Do that if you’re going to tour and hit the largest blogs first. (Also, once it’s posted to one blog, don’t repost it on your blog. Bad SEO.)

2. We complain readers focus too much on Free and reap the benefits without commitment. Oddly, we’re hoping to win over the world without paying a dime. We don’t have advertising budgets. It’s time to get real and set a budget and pay for help selling your books. Yes, we all want it to happen organically without extra work or money. We all just want to write. That’s not the way to bet. Grow up, stop wishing and spend money to make money.

3. Don’t do another author interview on yet another small blog unless you’re going to make it different and/or funny. Go for funny because those interviews all sound the same and yes, I know, we all drink coffee. I win for most caffeinated. What else you got? I’d rather hear about your choice of lingerie than endure another answer to the question: “How did you start writing and where do you get your ideas?”

4. Don’t do another blog post about how “content is king.” It’s either self-evident or it doesn’t really mean anything. I need more meat than that to click the buy button on your next marketing book. 

5. Don’t ask me to read another interview with one of your characters. I might be interested in that, but only after I’ve already read your book, not before. I’d love to know what happens to the main character in Fight Club after the book hits “The End”. However, before I knew what that book was, he’s just be another guy struggling with macho bullshit issues and a sleep disorder.

6. Will you please just take my advice and get Kit Foster to help you with your book cover? Get a graphic designer to help you. Do not do this yourself. Don’t even do it yourself if you’re a graphic designer. Please! Sweet baby Jesus, I’m begging you! Help me help Kit help you! Great book covers do not suck. Bad book covers hurt you. We all judge books by their covers.

7. Revamp your website. Get a custom banner. (Kit does those, too. Look at the top of this page.) Also: White field, black type, no exceptions. Your pretty pastels and all those flowery serifs are repelling me from your site and making me squint so, perhaps unfairly, your book doesn’t get a shot.

8. Be bolder with your next book. Come up with a new angle. There are no truly original stories, but you have to find something fresh to sell us. Have you read a single description of a romance book that doesn’t sound like hundreds of other romance books? Do something different and experimental. Whatever you do: Stand up and stand out! Start thinking audiobooks, for instance. (But it’s still way too early to bother with setting up an app for your book. People aren’t using the medium that way in any numbers.)

9. Work harder with your editorial team. Expand your beta reader bunch. Make it cleaner. Don’t wait for perfection, but excellence will do nicely.

10. We write to be read. Shyness is not helping you. Do something to promote your books every day. Do not whine that this is necessary. If you aren’t going to promote, you may as well write for your desk drawer. That’s okay, if that’s what you want. (I sincerely doubt that’s what you want.) And stop tweeting book links without imagination.

Six Seconds 030111. Use video more. We are visual creatures, so use YouTube more on your website or try Vine. If they’re quick, video blogs are interesting. (WordPress allows you to do audio blogs pretty easily, too.) Reach people in new ways. Buy Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App by Robert Chazz Chute. (I told you it didn’t pay to be shy.) The Vine app is an example of a new way to reach new readers. It’s video Twitter and the time to jump in early is slipping away. Join now. 

In Part 3, Me: Full Throttle, I’ll show you how I’m reaching out to new readers in new ways. You could do this yourself or even be part of my strategy, if you’re cool enough. Are you cool enough? Click here.

Writing the novel: Overcoming plot problems & cranking up the pace

IDENTIFYING THE PROBLEM…

I’ve been stymied. I hate that. I’ve been working on the new novel in the Hit Man Series, Hollywood Jesus. Several chapters went well, but there was something missing and I just figured out why it wasn’t firing on all cylinders. I was holding back. I wasn’t being reckless enough.

MY SOLUTION…

What makes Bigger Than Jesus such a great read is that it has the pace of a long chase scene with lots of twists and cliffhangers and no chance for anyone to catch their breath. I wrote Bigger Than in a certain way that was braver and less calculated than what I have been doing. As I wrote Bigger Than, each night I finished a chapter I often had no real idea how I’d get Jesus Diaz out of the corner I’d written him into. The next morning the answer came. (Sometimes it didn’t and I had to think longer, but when you ask the right question, the answer always appears.)

CUTTING & REWRITING…

The first stab at Hollywood Jesus wasn’t all bad. The chase scene with the cops and the scary way Jesus gets out of it? I’m keeping that. The meeting in the office? I’ll lose that. It’s too static and talky. I’m also keeping the big ending I’d planned, but the plots and plans and surprises go deeper and I’ll introduce new motivations. 

The first two books started out with a murder. This time? It’s different, but no less scary and creepy. The key to making the character work for the reader is that he was terribly abused as a child and my funny hit man identifies with innocent victims. Jesus has a code and he always tries to make sure no civilians are hurt on his missions. Now that I see how this plot is going to unfold, it’s a much bigger, more sweeping story that has roots all the way back to the heart of book one of the series.

Jesus Diaz was in deep trouble with my first attempt at this book. I understand now how I can shove him down so deep, Hollywood Jesus will have a deeper emotional impact as well as more action with a pace that matches Bigger Than Jesus. Maybe even faster.

THE BIG PICTURE…

Bigger Than Jesus

New York; Opens with fast, perilous action; it’s a quest for money, love and escape with the alluring Lily Vasquez. 

Theme: A man stands up to the Machine. He is not a cog.

Higher Than Jesus

Chicago; Opens with increasing tension, battling drug addiction while fighting  two opposing forces over an arms deal and trying to save the body and soul of the sexy glamazon, Willow Clemont.

Theme: To become who you are meant to be, you have to conquer your failings.

Hollywood Jesus

L.A.; Opens with a rescue; opens old wounds in a war with multiple, powerful enemies, a slavery ring that hits Jesus very close to his heart and two beautiful women. Expect betrayal. Even so, you’ll be surprised from whence it strikes.

Theme: Sacrifice for the greater good…sucks.

I got my groove back, Stella! (That’s a dated book and movie reference, but it made somebody reading this smile briefly.)

~ Get all the books by Robert Chazz Chute here.

 

Congratulations to my American friends and readers

I caught a bit of the inauguration today. Five things:

1. I breathed a sigh of relief when it went off well (especially given some scary and relevant plot points from my crime novel, Higher Than Jesus.) This doesn’t mean all is peaceful. It suggests the Secret Service is awesome at their job. I guess when they do a preventive visit, it’s like the 60 Minutes camera crew showing up with the angry ghost of Mike Wallace for a surprise gotcha interview, times 1000. Wouldn’t it be fun to hear Ted Nugent’s interview with the Secret Service after his not-very-veiled threats last year? Given Mr. Nugent’s history with the draft, I’m betting he was privately apologetic in the extreme.

2. The president’s speech was at times pointed though it was also a call for unification. I especially liked “name-calling is not reasoned debate.” I don’t agree with US government policy on lots of things, but the alternative was not an alternative. Four more years! And Senator McConnell? Suck it up. The job is to serve the American people, not to try to delegitimize a democratically elected president to serve GOP avarice.

3. When Mr. Obama’s speech has more poetry and soaring rhetoric than the poet can deliver, dump that poet. The poets at the last two inaugurations gave Poetry a bad name: Overly long, uninspired and flat. I don’t think I’m alone in thinking it was egregious. He got a smattering of golf green applause and wow, were we relieved when Beyonce stepped up to wipe out any memory of the poetry.

4. It’s not supposed to be cool to like Joe Biden. We’re told he’s crass, crazy and a sleepy uncle. Forget it, Faux News. He’s likeable and the more vitriol heaped on him, the more we like him.

5. Michelle, if it doesn’t work out with Barry, I’m here for you. Sigh.

Part II: Losing to win

See Part I: The best life advice I ever heard at ChazzWrites.com.

I’ve spoken to several friends lately who have hit roadblocks in their businesses and in their lives. Like you, I’m one of those people working on achieving dreams. I’m not where I need to be yet. However, the solutions to breaking through those roadblocks to success are waiting for us to see them and act, whether it’s turning a hobby into a career or taking charge of aspects of our lives we’ve let slide.

We can climb out of this ditch we’re in and get back on the right road. Here’s my real life example of how I’m doing it, because I’m a loser, baby!

1. Despite excellent reviews, my book sales are in the septic tank. The problem of book sales permeates the industry at the moment, but I can’t control the industry. I can only control how I respond to the market. I only work on what I can control. Everything else is pointless worry. (Plots and plans for world domination await below.)

2. Financially, things are not peachy. (Even less peachy than I thought, in fact.) My tin cup has no coin rattle when I shake it. Business-wise, I need to expand my sphere of influence. Every few minutes, someone retweets a post from ChazzWrites.com, so you’d think I’d be better off than I am. However, I have to make more people aware that Ex Parte Press is a party they want to join. That means more podcast listeners, more hits on my author site. Hey, I’m a player!

3. Physically, I have wrist pain and I have a lot of weight to lose. (More tonnage  than I thought.) I can rehab the wrist pain and take preventive measures. I have a lot of experience fixing injuries. I’ve also done extensive research on weight loss and I have a plan I am executing.

4. Mentally? I’m detoxing (as addicts of all stripes must). I feel lighter. I have clarity and I now know exactly how bad things are. You have to have that assessment before things can get better. Soon, they will.

5. Spiritually, I’m okay because God helps them what helps themselves and I have a plan. I am, despite everything, optimistic. I’ve been a skeptic and I’ve been a cynic. The old me would argue for failure and win. That’s what a loser does.

So let’s get to the plan:

A. I’m taking better care of myself physically. How can anyone hope to grow their business if they can’t grow as people? I’m stepping outside my comfort zone. That’s where the movement  up is waiting.

B. I’m writing more books and have committed to 10,000 words a week. I’ll let you know when I make that word count and when I don’t. With the camera on and our grand intentions declared publicly, we work harder on follow-through.

C. Aside from continuing to podcast, I’m doing more with my author site and blogging about weight loss and my journey back to sexy. Readership over at AllThatChazz.com is already growing since there might be a few people who share my concerns about health and happiness. Maybe. (You caught the sarcasm, right?)

D. Strangers worldwide find The Magic That is Me through the All That Chazz podcast. It’s beginning to morph into something else, with more attitude and, I think, a wider appeal.

E. Measurement. As I’ve often pushed here, that which is not measured cannot be improved, whether it’s tonnage or book sales or hits or new listeners. But measurement is only powerful if paired with:

F. Accountability. I’m really putting myself out there by declaring my intentions for 2013. I’m accountable to readers and listeners as I lose the weight, make the weekly word counts and put out the books. I’ve done several weight loss programs and they all work for a while. No matter the approach, the single common component is that you report to someone, once a week or more, to gauge progress or lack thereof. It’s a strong corrective mechanism to learn from your mistakes. It’s a powerful preventative strategy when you see something  sugary in the grocery store but think, I have to account for that.

I’m accountable to you.

And, as of Jan 6, I’m reporting to you that I weigh 265 pounds and I’m 5’8.5″. 

I won’t get taller, so I have 100 pounds to lose.

It’s okay. This is the part of the movie where the guy is a broke loser. I’m writing my story and this story arc is going to be very impressive.

Just watch me.

~ Robert Chazz Chute is a suspense writer and author of crime novels. A dude in university once told Chazz he suffered “DOGS”— delusions of grandeur. F&*$! that dude! Listen to the latest All That Chazz podcast here. Check out Chazz’s books here.

I Met Christopher Hitchens in Heaven


Today, in the early morning of my 48th birthday, I dreamt of Christopher Hitchens again. Instead of writing “again”, Hitch would have written “as I sometimes do.” Read and listen to him enough and you start to write and speak in his patterns, as one violin resonates with another. He spoke in complete sentences with a professorial British accent. You could hear every comma, semicolon and period. 

I disagreed with him intensely over the idiocy of the Iraq invasion. (Christopher — never Chris — would have said “wisdom”, not idiocy.) For someone so against religion, his unwavering faith in that war still baffles me. His books were researched deeply and well-written. He shone brightest in debate and was always erudite and witty. I miss him. We met again today in a good, safe place.

In the dream, I’m some sort of documentarian but I’m helping him mow a massive lawn. He rides a huge mower and cuts a massive swath with wide blades. I have the same small red lawnmower from Canadian Tire I had when I was a kid. The metaphor for that didn’t strike me until after I awoke. (“I must caution you,” as Hitch would say, that’s a writing metaphor, not a penis metaphor. Hitch was a titan. I write amusing little stories for a tiny audience.)

The setting was a summer cottage, though here, it is always summer. Hitch confessed he enjoyed mowing the expanse on the big tractor so much he often mowed neighbours’ lawns, as well. That’s a joy difficult to imagine for him in real life. That was my first clue I might be dreaming.

He was friendly enough, but he was still Christopher Hitchens — before the cancer took him — so I was cautious with my words and mostly listened for fear of wearing out my welcome. (Hitch would have said, “…for fear of growing stale in his company.”)

He showed me his sanctuary where things were most quiet. I expected a large office with walls of books. Instead, we tiptoed past his sleeping wife so he could show me an incredibly white and clean bathroom off his master bedroom. In one of those Felliniesque details that makes you wonder about the gnashing teeth in the spinning gears of the subconscious, the toilet appeared to be filled with milk. I didn’t say so, but I thought he must have thrown up in that toilet a lot because of the chemotherapy. Reading my mind, he said that chemo and all pain was behind him now.

We sat outside in Adirondack chairs on the freshly cut, green grass and sipped lemonade under a warm sun. Wanting to appear game, I mentioned it was my birthday and told him how strange it was and how little I’d changed. “What’s the evolutionary advantage in not adapting? I haven’t changed much at all. In university, I studied the history of philosophy and the philosophy of history. Seeing so many civilizations rise and fall, it’s impossible for me not to be fatalistic about the fate of our own. Writing books is the closest immortality.”

“How have you changed, really?” he asked. “You must have, some.”

At 24, I was immersed and obsessed with violence and at 48, I’m a crime novelist. In sublimating my rage with humour, I’m creating art instead of bloody noses. I’m happier now. I laugh more and make others laugh. I was afraid all the time then, though I still can’t afford new glasses. 

I became lucid then and I knew I was having a conversation with myself, not Christopher Hitchens. Disappointing. Though neither of us believe in heaven, the melting illusion saddened me more because Hitch after death was more placid than he ever was in life.

“Is fear of mortality what this dream is all about?” he asked.

“I’m still young enough that I fear failure more than death, though the two are inextricably linked.”

“‘Inextricably’, hm? Even though you know I’m not here, you’re still trying to impress me.” He didn’t say it unkindly.

“I’m not awake yet,” I said, though I could feel the real world pulling me away. I fought it, but once begun, that process can’t be stopped.

“I think I just answered my question,” I said. “The adaptive advantage of our minds changing so little and thinking like a young person is that I can still focus on achieving things in the future instead of worrying I’m going to drop dead any minute.”

“Try to stay young until the end. It goes easier that way.”

But that’s me talking to myself and I’m almost back in my bed with weak, gray light filling a cold horizon of snow and ice.

“You should write more,” he said, and toasted me with his glass of pink lemonade.

“I know. Thanks.”

I awoke thinking, time’s running out. I got up right away and wrote this.

And now, back to my books…

NSFW: Fiction (and video games) are not the problem

Warning: NSFW means Not Safe for Work. There’s lots of swearing in this video amid the points about the safety of video games. If you don’t want to hear Penn Jillette swearing, don’t play this video.

Fantasy. Reality. There is a difference.

(I talk about larger issues around fiction and the assumptions we make about writers from reading their books in this post at ChazzWrites.com.)