You know what authors used to do to promote their work before the internet era? They toiled, mostly in obscurity, and if they were lucky, their publisher put them on tour to bookstores. Lucky ink-stained wretches sometimes got on big media (back when media wasn’t social). Some fiction writers even got on TV!
If you want some more joy in your life, watch old YouTube vids of author nonsense. For instance, here’s the great Truman Capote.
Or witness Norman Mailer versus Gore Vidal!
It’s different now.
The last time a fiction author made it on to a major TV spot was Jon Stewart’s interview with Kurt Vonnegut. He was a great sci-fi author, but he only made it to air because (a) he was about to die, (b) he had a lot of brilliant observations, and (c) he’d just published his non-fiction book, A Man Without a Country.
These days, with our fragmented attention and millions of distractions, authors are pretty much screaming into the darkness. We hope to be heard about our fiction, but our voices are muffled under Reality’s onslaught.
So what do we do now?
When the great exodus from X happened, a plethora of other platforms rose up to compete. Bluesky is fairly popular. I’m on there (@robertchazzchute.bsky.social‬), though I have mixed feelings about its functionality. Thing is, there is no single destination for social media attention.
One commentator suggested a simple solution: Be everywhere. That was well-meaning, but if I were everywhere on social media, when would I have time to write the next book? I can’t be everywhere. I don’t have the bandwidth. Who does?
That said, I need to be available in more places, so I started up on Substack. This move is not about monetization, at least not for a long time. It’s about sharing more, spreading the word to new readers, and curated ubiquity.
I’d probably get more views if I engaged in high drama like Truman and Norman, but I’ll opt for engaging with readers in a more sane way.
Today, on Substack, I wrote about The Terrible Dread. If you dig it, please do subscribe.
You’ll also find me on Medium. Plenty of fun to read on my profile here.
Oh, before I go, let’s not forget this scream into the darkness. I just launched Vengeance Is Hers!

This is not a guide for aspiring vigilantes, but it might inspire you!
Welcome to Poeticule Bay, Maine, a village where justice is scarce, and secrets have deadly consequences. When a gay student is brutally attacked and exiled from his home, the police turn a blind eye. Fueled by rage, Molly Jergins launches a relentless campaign against the school bully and his sinister family.
As Molly’s quest for retaliation spirals into chaos, the lines between hero and villain blur. To hunt monsters, must she become the very thing she despises? In the end, will revenge prove the best success?